World Dairy Expo
The World Dairy Expo serves as a forum for dairy producers, companies, organizations and other dairy enthusiasts to come together to compete, and to exchange ideas, knowledge, technology and commerce. It’s where the dairy industry meets. No other dairy event in the world compares. It’s designed for dairy producers and industry partners and is a showcase for elite dairy cattle, cutting edge research and modern technologies.
As a visitor you might choose to tour the huge commercial exhibit display area or watch the virtual farm tours to gather ideas for your operation. Or you might relax with the Coliseum crowd to see the dairy cattle exhibitors compete for coveted awards or get caught up in the lively bidding at one of the breed sales to purchase top genetics. Some families like to attend to observe the latest fitting and showing techniques to implement at home. Other producers and family members might compete in the World Forage Analysis Superbowl, Champion Dairy Products Contest, Youth Fitting/Showmanship Contest and 4-H/Post-Secondary or Intercollegiate Dairy Cattle Judging Contests as well as the FFA Dairy Judging events. And don’t forget to stop at the Purple Cow Gift Shop to buy a dairy souvenir for those at home before you leave the show. There are plenty of activities at World Dairy Expo for your family members and friends.
Join us as one of the 65,000+ dairy industry enthusiasts who make the trip to World Dairy Expo in Madison, Wisconsin. It is truly the international meeting place for the dairy industry.
WORLD DAIRY EXPO: “AROUND THE WORLD OF DAIRY IN 5 DAYS”
Dairy industry enthusiasts will soon be traveling from faraway places to the Alliant Energy Center in Madison October 4 through October 8 to take a virtual trip “Around the World of Dairy in 5 Days”. World Dairy Expo, the destination, is expecting over 65,000 producers and industry professionals to converge from 90 countries for the five-day dairy celebration.
More than 2,500 head of North America’s most beautiful bovines from 37 states and 7 Canadian provinces will parade across the colored shavings within the themed showring where official judges with a keen eye for cattle will select the champions. Each animal brings along a traveling caravan of professional fitters to make sure that their stay in Madison is clean, comfortable and relaxing. All seven major dairy breeds will compete for the ultimate overall Supreme Champion on Saturday, October 8 at 5:00 p.m.
This year’s commercial trade show is “bulging at the seams” as a record 795 exhibiting companies from 28 countries will provide dairy producers a chance to explore everything from new self-propelled feed delivery systems to computerized herd management systems, rotary parlor to robotic equipment. Over 120 new companies will join this year, allowing dairy producers a chance to discover the latest inventions, go hands-on with the coolest gadgets and share the newest ideas in dairy management.
Daily Expo Seminars and Virtual Farm Tours provide producers multiple resources for ideas for their dairy back home. These venues bring real-world models to life and give producers a chance to exchange ideas face-to-face with the farm owners and industry professionals.
World Dairy Expo also hosts numerous competitions, including national and international judging and skills contests at the 4-H, FFA, Intercollegiate and Post-Secondary levels. In addition, winners of the 2011 World Dairy Expo Championship Dairy Products Contest will be sold at auction on the evening of Oct 4, and winning forage samples from the 2011 World Forage Analysis Superbowl will be on display throughout the week. Dairy Forage Toolbox seminars will offer forage quality presentations throughout the week.
WORLD DAIRY EXPO OFFERS CONTINUING EDUCATIONAL CREDITS
The World Dairy Expo has become well respected as an elite dairy cattle show, and also as a source for tapping into the latest research and cutting-edge technologies for the dairy industry. Many of the Expo Seminars, as well as, the Dairy Forage Tool Box Seminars qualify attendees for continuing education credits. The American Registry of Professional Animal Scientists (ARPAS) and the American Association of Veterinary State Boards’ (AASVB) Registry of Approved Continuing Education (RACE) are issuing additional credits for their members who attend the seminars.
All fifteen of the Expo Seminars and the Dairy Forage Tool Box Seminars are qualified for one continuing education credit for ARPAS members. In addition, the Expo Seminar series is qualified for the RACE program credits. Members of ARPAS and AASVB will want to take advantage of these continuing education opportunities by attending World Dairy Expo.
2011 Expo Seminar topics include Livestock Gross Margin (LGM) for dairy, genomics testing, communicating with consumers, robotic milking, calf nutrition, feed costs, somatic cell counts and carbon emissions. The Expo Seminars will be held each day, Tuesday through Saturday, in the Mendota 2 meeting room in the Exhibition Hall.
The Dairy Forage Tool Box Seminars topics feature improving forage harvest; corn silage fermentation time and starch digestibility; forage feeding in top-producing herds; fall-grown oat option; minimizing bunker/bag silage losses; feed cost benefits of reducing greenhouse gases; and capitalizing on forages to reduce purchased corn and soybeans. These seminars will be presented on stage in the east end of the Arena Building where attendees may also view the winning forage samples on display.
ADMISSION INCLUDES FREE PARKING
Age | Daily | Season |
12 & Over | $8.00 | $25.00 |
LOCATIONS
(C) = Coliseum; (EH) = Exhibition Hall; (SP) = Estrumate® Sale Pavilion
Daily: Tuesday, Wednesday, Thursday, Friday, Saturday | |
9:00 AM - 5:00 PM | Commercial Exhibits Open |
11:00 AM and 1:00 PM | Expo Seminars (EH) |
11:00 AM - 3:00 PM | Expo Bistro Open (EH) |
Noon and 2:00 PM | Virtual Farm Tours (EH) |
Times will vary | International Futurity Classes will take place immediately following the Sr. 2-year-old class in each breed show. An overall and reserve overall futurity champion will be selected immediately following the Holstein Futurity Class on Saturday afternoon, October 2. |
Monday, October 3 | |
8:00 AM | National 4-H Dairy Cattle Judging Contest (C) |
Noon | National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (C) |
7:30 PM | National 4-H Judging Contest Awards Banquet (EH) |
8:00 PM | International Post-Secondary Judging Contest Awards Banquet (EH) |
Tuesday, October 4 | |
7:00 AM | Intercollegiate Judging Contest Awards Breakfast (EH) |
7:30 AM | International Junior Holstein Show (C) |
7:30 AM | International Ayrshire Show (C) |
8:00 AM | FFA Judging Events (SP & Sheraton Madison Hotel) |
1:00 PM | Central National Jersey Show - heifers (C) |
1:00 PM | Expo Seminar (EH) |
2:00 PM | International Milking Shorthorn Show - heifers (C) |
2:00 PM | Virtual Farm Tour (EH) |
7:00 PM | Top of the World Jersey Sale (SP) |
Wednesday, October 5 | |
7:30 AM | Central National Jersey Show - cows and groups (C) |
10:30 AM | Dairy Forage Tool Box Seminar (A) |
11:00 AM | World Forage Analysis Superbowl Awards Luncheon (EH) |
11:00 AM | Expo Seminar (EH) |
Noon | Virtual Farm Tour (EH) |
12:30 PM | International Milking Shorthorn Show - cows (C) |
1:00 PM | Expo Seminar (EH) |
1:30 PM | Dairy Forage Tool Box Seminar (A) |
2:00 PM | International Brown Swiss Show - heifers (C) |
2:00 PM | Virtual Farm Tour (EH) |
5:00 PM | World Dairy Expo Dinner With the Stars Reception (EH) |
6:30 PM | World Dairy Expo Dinner With the Stars (EH) Join us in honoring the 2011 Recognition Winners |
7:00 PM | Ayrshire World Event Sale (SP) |
Thursday, October 6 | |
7:30 AM | International Brown Swiss Show - cows & groups (C) |
10:30 AM | Dairy Forage Tool Box Seminar (A) |
11:00 AM | Expo Seminar (EH) |
Noon | Virtual Farm Tour (EH) |
1:00 PM | Expo Seminar (EH) |
1:30 PM | International Guernsey Show - heifers (C) |
1:30 PM | Grand International Red & White Show - heifers (C) |
1:30 PM | Dairy Forage Tool Box Seminar (A) |
2:00 PM | Virtual Farm Tour (EH) |
2:00 PM | World Premier Brown Swiss Sale (SP) Following the Brown Swiss Sale: |
5:30 PM | World Dairy Expo Youth Showmanship Competition (C) |
| Dairy Shrine Reception (EH) |
6:30 PM | Dairy Shrine Banquet (EH) |
7:00 PM | International Guernsey Classic Sale (SP) |
Friday, October 7 | |
7:30 AM | Grand International Red & White Show - cows and groups (C) |
7:30 AM | International Guernsey Show - cows and groups (C) |
10:30 AM | Dairy Forage Tool Box Seminar (A) |
11:00 AM | Expo Seminar (EH) |
Noon | International Holstein Show – heifers (C) |
Noon | Virtual Farm Tour (EH) |
1:00 PM | Expo Seminar (EH) |
1:30 PM | Dairy Forage Tool Box Seminar (A) |
2:00 PM | Virtual Farm Tour (EH) |
5:00 PM | International Reception (EH) |
7:00 PM | World Classic ’11 Holstein Sale (C) |
Saturday, October 8 | |
8:00 AM | 4-H Dairy Quiz Bowl (EH) |
8:00 AM | International Holstein Show - cows & groups (C) |
10:30 AM | Dairy Forage Tool Box Seminar (A) |
11:00 AM | Expo Seminar (EH) |
Noon | Virtual Farm Tour (EH) |
5:00 PM | Parade of Champions and Selection of 2011 Supreme Champions (C) |
6:00 PM | World Dairy Expo 2011 Closes |
** International Futurity Classes will take place immediately following the Sr. 2-year-old class in each breed show. An overall and reserve overall futurity champion will be selected immediately following the Holstein Futurity Class on Saturday afternoon, October 8.
Trade Show Hours: Tuesday – Saturday: 9:00 a.m. to 5:00 p.m.
World Dairy Expo's 775 company trade show is an opportunity for producers to see cutting edge technology and the latest dairy equipment. It’s an opportunity to talk one-on-one with leading researchers, technical experts and national sales representatives from around the world and see the latest technology for the dairy industry. Expo's strictly dairy focused trade show is the largest of its kind and it is all designed around helping today's producers become more profitable.
Commercial exhibits are located on-grounds in five main exhibit areas: Coliseum, Exhibition Hall, Arena Building, Grazing Pavilion and the Outdoor Trade Mall.
World Dairy Expo
3310 Latham Drive,
Madison, WI 53713 USA
Telephone: 608-224-6455
Fax: 608-224-0300
Email: wde@wdexpo.com
Show Grounds Address
Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713


