Check Out Our Current Issue!
Robotics Can Be Beneficial for Certain Dairies
Robotics Can Be Beneficial for Certain Dairies Robotic milking systems are becoming more common in the U.S., especially in the Upper Midwest and Northeast, but are also gaining popularity across the country. Dairy producers install robotics for a variety of reasons such as labor (flexibility, as well as reduction in labor costs) and quality of […]
READ MORE
The Science Behind Better Somatic Cell Counts
The Science Behind Better Somatic Cell Counts Somatic cell count (SCC) is a foundational pillar of milk quality. Herd average SCC is a good at-a-glance way to earmark overall herd health and milk management. Low counts don’t happen by accident. Rather, they are achieved with hard work and by making sure everyone involved in cow […]
READ MORE
NATDA Announces 2025 NATDA Award Recipients
NATDA Announces 2025 NATDA Industry Excellence Awards Recipients For Immediate Release NATDA revealed the recipients of its Industry Excellence Awards, recognizing the individuals and companies making significant contributions to the trailer industry, during Trailer Tech Expo in Reno. Arlington, VA – The North American Trailer Dealers Association (NATDA) is proud to announce the recipients of […]
READ MORE
2026 Trailer Tech Expo Powered by NATDA
Dealer Learning, New Tech, and Real Conversations Defined the 2026 Trailer Tech Expo Powered by NATDA FOR IMMEDIATE RELEASE Arlington, VA – The North American Trailer Dealers Association (NATDA) delivered a high impact 2026 Trailer Tech Expo Powered by NATDA, held February 17–19 in Reno, Nevada, bringing dealers and exhibitors together for concentrated learning, innovation, […]
READ MOREFeatured Story
Regenerative Agriculture on a Dairy Farm
Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.
“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years. Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.
Twin Rivers Media
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.
In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.













