A standardized brand within the Valmetal Group

Published on Tue, 02/09/2021 - 2:33pm

A standardized brand within the Valmetal Group.

 Article courtesy of Valmetal Group.


 The Valmetal Group is proud to announce the fusion of its major brands Valmetal, Valmetal-Jamesway and Valmetal US Farm Systems under one brand: Valmetal.

The transition of the brands of the companies acquired over the years by the Vallières family began two years ago. Today, the company is taking the final step of this transition by presenting itself under a single brand allowing it to offer a full line of farm equipment to dairy producers through its extensive dealer network. The Valmetal brand carries the distinctive orange color that sets it apart in the market and on which its reputation has been built since 1983. This is a true return to its roots, a return to its origins, which at the same time celebrates the remarkable growth that the company has experienced since its beginning.


“2021 will represent a significant year in the history of our family business. This merger of our brands underlines the achievement of growth through the acquisitions and innovations that we have realized over the past 40 years. The single trademark means that we are stronger and more united” says David Vallières, V.P. Sales & Marketing, Valmetal Group. “We are delighted with this change, which goes hand-in-hand with our vision for the coming years, and will help us to increase our market on every continent.”

About the Valmetal Group

The Valmetal Group brings together six companies in Canada and the Unites States with a total of more than 450 employees. Its mission is to design and manufacture equipment and integrated solutions to optimize feeding and waste management on farms and processing plants. The Group’s vision is to become a company recognized for simplifying the life of its customers and increasing the productivity of their operations thanks to the ingenuity and reliability of its products, and the quality of its customer service. Over the years, the Valmetal Group has successfully established its reputation in the dairy industry in more than 25 countries, and now has a vast distribution network of more than 150 dealers.